A Game of Whac-A-Mole

Abstract This article focuses on the Boycott, Divestment, and Sanctions (BDS) movement's utilization of ‘fluidity,’ conceptualized as ability to adapt campaign tactics multiple arenas political opportunity structures simultaneously. Framing BDS both a social movement transnational advocacy network, it demonstrates fluidity in context three campaigns: at 65th FIFA (Federation Internationale de Football Association) congress 2015, which illustrates an ‘outsider’ strategy aimed intergovernmental institutions; 2014 Olive Declaration municipalities endorsing BDS, how local ‘insider’ campaigns can combine create translocal campaign; ‘Ferguson-Gaza moment’ 2014, movements engage level civil society embed themselves broader global justice movement.